About Us
Earth-friendly clothing inspiring kindness and compassion for
people + planet.
It all started with a sharpie and a plain white tee.
About ten years ago I started writing positive and uplifting phrases on plain white t-shirts with a black sharpie. My idea was to get people to read the designs, smile, and create a connection with each other. What started as a passion project, has now blossomed into a growing brand, movement, and community of people who believe in the power of kindness.
Matthew Hickey / Founder
We're more than just a clothing brand.
Our Vision
To foster a kinder more compassionate world for people and the planet.
Our Mission
Our mission is to create 1 million micro-moments of kindness by 2028 through cultivating acts of compassion and generosity towards people + planet. We aim to encourage a culture where small gestures, like offering a smile or lending a helping hand, become the norm, fostering positivity and connection within our communities. Join us in spreading kindness for people + planet, one micro-moment at a time.
natural & organic fabrics
We use only the best, high-quality, soft, & natural fabrics.
earth positive
Our products are Fair Wear & CO2 Climate Neutral certified.
purpose driven
We're on a mission to create 1 million micro-moments of kindness.
We're a growing team of people who believe in the power of kindness.
Every purchase, follow on Instagram, newsletter sign-up, or random act of kindness helps us on our mission to create 1 million micro-moments of kindness by 2028. Together, as Team Be Kind Vibes, we can foster a kinder more compassionate world for people and the planet.
35K+
Social Community
10K+
Email Community
1K+
Acts of Kindness
What Our Customers Are Saying
NEW arrivals
Earth-Friendly, wearable kindness
Ready to join Team Be Kind Vibes?
Take a look at our New Arrivals
